Calculate profit margins to analyze business profitability. Compare gross, operating, and net profit margins to understand your business performance.
Calculate gross profit margin from revenue and COGS
Good profit margins vary by industry. Generally, 10-20% net margin is considered good, while 20%+ is excellent. However, some industries like retail operate on 2-5% margins, while software companies can achieve 20-30% margins. Compare your margins to industry benchmarks for context.
Gross profit margin shows profitability after direct costs (COGS), while net profit margin shows final profitability after all expenses including operating costs, interest, and taxes. Gross margin indicates pricing efficiency, while net margin shows overall business performance.
To improve margins, focus on reducing costs (negotiate with suppliers, improve efficiency), increasing prices (if market allows), cutting unnecessary expenses, and focusing on high-margin products or services. Regular analysis of your profit margins helps identify improvement opportunities.
Both margins are important for different reasons. Gross margin shows your pricing power and cost control, while net margin shows overall business efficiency. Monitor both regularly - if gross margin is good but net margin is low, focus on reducing operating expenses. If both are low, you may need to increase prices or reduce costs.